苹果对iTunes说“再见”
Apple Says ’Goodbye’ to iTunes

苹果对iTunes说“再见”

Apple Says ’Goodbye’ to iTunes

00:00

苹果对iTunes说“再见”

Apple Says ’Goodbye’ to iTunes

2019-10-15

苹果公司即将告别iTunes:这曾是苹果公司一款革命性音乐软件。


苹果公司即将告别iTunes:这曾是苹果公司一款革命性音乐软件。
Apple is saying goodbye to iTunes: once the company’s revolutionary music program.

iTunes软件使得以99美分的价格购买歌曲变得容易,而且每个人都可以在互联网上下载该软件。
iTunes software made buying songs for 99 cents easy and available to everyone on the internet.

现在很多人不再使用iTunes了。
These days many people no longer use iTunes.

在iPhone上,iTunes的功能分为音乐、视频和书籍三种独立的应用程序。
On the iPhone, what iTunes does has been divided into separate apps for music, video and books.

苹果在其周一发布的Mac电脑中用名为Catalina的新操作系统中取代了iTunes。
Apple replaced iTunes in the new operating system for its Mac computers called Catalina that was released Monday.

这一新操作系统因拥有音乐、视频和其他服务单独的应用程序,使苹果能够更好地控制它想要销售的媒体类型。
Having separate apps for music, video and other services lets Apple better control the kinds of media that it wants to sell.

例如,它将允许苹果推出其电视流媒体服务和音乐服务。
For example, it will permit Apple to push its TV streaming service and music services.

公司官员希望这将有助于缓解iPhone销售放缓的影响。
Company officials hope this will help ease the effect of slowing sales for the iPhone.

几年前,iTunes是把音乐传到苹果主要产品iPod音乐播放器上的一种方式。
Years ago, iTunes was a way to get music onto Apple’s main product, the iPod music player.

用户将iPod连接到电脑上,就可以轻松地下载歌曲。
Users connected the iPod to a computer, and downloaded songs simply and easily.

雅各布·提图斯说:“我会嘲笑那些不喜欢ipod的朋友。”
“I would just kind of mock my friends who were into anything other than iPods,” said Jacob Titus.

他今年26岁,是印第安纳州南本德的一名设计师。
He is a 26-year-old designer in South Bend, Indiana.

2003年,在iPod发布两年后,苹果推出了iTunes音乐商店。
Apple began its iTunes Music Store in 2003, two years after releasing the iPod.

它的定价很简单:一首歌99美分,或者9.99美元就能买到一整张专辑。
It had simple pricing: 99 cents for a single song or $9.99 got a whole album of music.

由于价格如此低廉,许多买家宁愿花钱合法使用iTunes,也不愿通过互联网非法下载。
Because the price was so low, many buyers preferred legally using iTunes to getting illegal internet downloads.

但随着时间的推移,iTunes涉及范围扩展到包括播客、电子书、有声读物、电影和电视节目。
But over time, iTunes expanded to include podcasts, e-books, audiobooks, movies and TV shows.

随着软件越来越多地支持其他功能,它失去了人们喜爱的简单性。
As the software grew to support additional abilities, it lost its beloved simplicity.

然后,无线下载使得iphone无需通过物理连接电脑来获得音乐和其他媒体。
Then, wireless downloads made it unnecessary to physically connect iPhones to a computer to get music and other media.

提图斯说,当时它看起来很棒。但它却再也没有什么改进了。
“At the time it seemed great,” Titus said. “But it kind of stayed that same speed forever.”

人们听音乐的方式也改变了。
The way people listen to music also has changed.

美国音乐产业组织RIAA表示,他们现在80%的收入来自订阅和流媒体服务。
The RIAA, a U.S. music industry group, says it now gets 80 percent of its money from subscriptions and streaming services.

感应塔(Sensor Tower)公司的兰迪·尼尔森说:“iTunes的消失确实说明了整个行业趋势正在从销售转向订阅。”
“The move away from iTunes really does (show) the general industry move away from sales” and toward subscriptions, said Randy Nelson of company Sensor Tower.

Mac的新音乐应用程序使用了旧的iTunes图标。
The Mac’s new Music app uses the old iTunes icon.

它包括已经从iTunes商店购买的歌曲,以及苹果的免费在线电台。
It includes songs already bought from the iTunes store as well as Apple’s free online radio stations.

它也是苹果每月音乐订阅服务的来源。
It is also the home for Apple’s monthly music subscription service.

苹果音乐的用户将不再能在他们的电脑上看到iTunes音乐商店,除非他们特意恢复它。
Apple Music subscribers will no longer see the iTunes music store on their computers, unless they restore it.

非订阅用户将把商店视为一个标签,以及订阅Apple Music的方式。
Non-subscribers will see the store as a tab, along with ways to subscribe to Apple Music.

在iphone上,iTunes Store仍有自己的音乐和视频购买应用程序。
On iPhones, iTunes Store remains its own app for buying music and video.

苏珊·尚德报道。
I’m Susan Shand.