大学教科书印刷公司“优先数字化”
College Textbook Company Goes ‘Digital First’

大学教科书印刷公司“优先数字化”

College Textbook Company Goes ‘Digital First’

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大学教科书印刷公司“优先数字化”

College Textbook Company Goes ‘Digital First’

2019-08-06

世界上最大教育出版公司之一表示,将首先以数字化形式向美国大学市场发行所有图书。这打破了传统的出版形式,也避免了比较昂贵的纸质大学教科书。英国培生集团是一家印刷教科书、教材和试题的公司。近年来,美国市场的变化降低了培生的销售额和利润,因为越来越多的学生通过购买二手教科书来试着省钱。


世界上最大教育出版公司之一表示,将首先以数字化形式向美国大学市场发行所有图书。
One of the he world’s biggest education company says it will release all of its books for the United States college market in digital form first.

这打破了传统的出版形式,也避免了比较昂贵的纸质大学教科书。
This breaks from traditional publishing, and from the more costly paper versions of college textbooks.

英国培生集团是一家印刷教科书、教材和试题的公司。
Pearson, a British company, provides textbooks, class materials and testing.

近年来,美国市场的变化降低了培生的销售额和利润,因为越来越多的学生通过购买二手教科书来试着省钱。
In recent years, changes in the U.S. market have hurt Pearson’s sales and profits, as more students are trying to save money by buying used textbooks.

培生集团的销售额在过去五年里每年都在下滑。
Pearson’s sales have dropped each of the last five years.

数千员工失去了工作,这家经营许多年的公司也不得不出售部分业务来进行重建。
Thousands of people have lost their jobs, and the long-time business had to sell parts of the company to rebuild.

但现在,该公司的业务迎来了好消息。
But now, there is good news for the company’s business.

今年早些时候,该公司表示将开发价格较低的电子版教科书。
Earlier this year, it said it was offering less costly digital versions of their textbooks.

该公司希望在2020年实现销售增长。
The company aims to see its sales grow in 2020.

培生集团首席执行官约翰·法伦对路透社表示:“我对此越来越有信心,也越来越兴奋。”
John Fallon, Pearson’s chief executive, told the Reuters news agency, “I am increasingly confident and excited about this.”

未来,该公司将对目前拥有版权的1500种美国教科书“优先数字化出版”。
Going forward, all future releases of its 1,500 current U.S. titles will be “digital first.”

只要研究领域有新的发展,该公司就会更新这些书。
The company will update the books whenever there are new developments in the area of study.

大多数印刷版教科书每三年更新一次。
Most printed textbooks are updated every three years.

培生目前的电子书售价约为40美元。
Pearson’s current e-books cost about $40.

学生可以花79美元购买与电子书相配套的额外学习工具。
Students can bay $79 for extra learning tools connected to the e-books.

纸质印刷版课本的价格通常在110美元左右,但也可能高达300美元。
Printed textbooks usually cost around $110, but can cost as much as $300.

培生集团的领导者们认为,数字化优先的转变将有助于该公司拥有更多可预测收益,因为学生们购买二手书的理由可能会减少。
Pearson leaders believe the change to digital first will help the company have more predictable earnings because students may have less of a reason to buy used books.

培生集团表示,目前公司62%的收入来自数字化或数字化支持的产品和服务。
Pearson said 62 percent of its earnings now comes from digital or digital-enabled products and services.

向数字化转型也有助于该公司削减成本。
The move to digital will also help the company cut costs.

法伦说,这一变化让他相信,他可以稳定美国的大学业务,并可以再次增加公司的利润。
Fallon said the change gives him the belief he can stabilize the U.S. college business, and start growing his company’s profits once again.

安妮·鲍尔为您播报。
I’m Anne Ball.